It is worth taking a closer look, because many things often appear in a different light on closer inspection. Let’s take the example of nutrition. Anyone who follows the press, can quickly get the impression that the whole world is only asking for vegan and vegetarian food. Certainly the trend barometers show that plant-based foods are on the rise. Nevertheless – and this may surprise one or two of you: The demand for products with gelatin remains at a consistently high level.

Or let’s look at our immune system. Until now, the following was true: We can strengthen our immune system with vitamins and minerals. Certainly a sufficient supply of these vital substances is elementary, but what very few people know is that bioactive collagen peptides (BCP^®) play a major role in a healthy immune system. GELITA observed this correlation at an early stage and launched a new collagen peptide on the market: IMMUPEPT™ has the potential to have a positive effect on the immune system. Especially in times of the corona pandemic, IMMUPEPT™ is attracting huge interest from the dietary supplement industry, as was shown during a webinar by GELITA on this topic.

Muscles, muscles, muscles was the credo of sports nutrition until now. In the meantime, however, it has been discovered how important the white connective tissue is for all athletes. Because 70 percent of downtime in sports is caused by injuries to this tissue. Studies show that GELITA’s BCP^®, like TENDOFORTE^®, can help athletes maintain or even improve their performance. As a result, TENDOFORTE^® is not only an asset for disciplines like running, soccer or ice hockey. Even eSports athletes benefit from TENDOFORTE^® when they complain of pain in the thumb, wrist and forearm, for example due to overuse.

Our new CEO, Dr. Sven Abend, has taken a close look at GELITA and determined: We want to continue to improve in terms of market orientation and customer focus. His insight: “We can give customers competitive advantages through innovation collaborations that are more application focused.” He is convinced: “A company can only be successful by working closely and effectively together with its customers.” With this in mind, we look forward to exciting joint projects with you.